Introducing Freesia: Our Brand Upgrade from Sort

Today, we are excited to share an important milestone:

Sort is now Freesia.

This is more than a visual refresh. It is a brand upgrade that reflects how far we have come, what we have learned from customers, and where we are heading next.

Why We Are Renaming

When we launched as Sort, our focus was clear: remove friction from demo and discovery workflows.

Over time, our platform has expanded beyond our original scope. While we are still in the early stages, customers are already beginning to use Freesia as an always-on AI sales layer that can guide product discovery, qualify intent, and improve pipeline quality.

The name Freesia better represents that evolution.

What Freesia Stands For

For us, Freesia represents three commitments:

Clarity over complexity: Buying software should feel simple, transparent, and fast.
Human-quality experiences at machine scale: Every prospect should get a personalized, high-quality first conversation instantly.
Global readiness by default: Language, geography, and time zones should never limit growth.

Why This Upgrade Matters Now

In the last year, we saw a major shift: buyers expect immediate answers and interactive product experiences, not delayed follow-up sequences.

Our customers are deploying AI agents across more touchpoints than ever before. The Freesia brand aligns with this new reality and with our long-term mission: building the most trusted AI-native revenue experience platform.

What Is Changing

Our brand name is changing from Sort to Freesia.
Our visual identity and product touchpoints are being updated to match the new brand.
Our core mission remains the same: help teams deliver better buying experiences and convert demand faster.

What Is Not Changing

Our commitment to product quality and reliability.
Our customer-first approach.
Our belief that AI should augment teams, not add complexity.

Thank You

To every customer, partner, and team member who believed in us early: thank you.

Freesia is the next chapter of the same ambition, now with a clearer identity and a bigger horizon.

We are just getting started.

— Bowen Yang